G6 Hospitality

Motel 6 Launches NBA-Season Campaign “Never Skip a Trip”

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Dallas, United States Motel 6, operated by G6 Hospitality, today announced the launch of “Never Skip a Trip,” a new national brand campaign debuting during the NBA season. The campaign launches this week across NBA game broadcasts across major airport television networks in the United States and Canada, connecting with travellers during game-day moments and peak holiday travel. […]

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G6 Hospitality and Texas Hotels and Lodging Association (THLA) Launch National Hospitality Safety Security Program

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Dallas, Texas G6 Hospitality, the parent company of Motel 6 and Studio 6, has launched a nationwide hospitality safety and security program in partnership with the Texas Hotel & Lodging Association (THLA) with its first session in Dallas. It offered practical guidance on responding to police inquiries while safeguarding guest privacy, understanding legal responsibilities and

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Ritesh Agarwal, Founder and CEO of PRISM, Joins Texas Hotel & Lodging Association Board as Anchor Board Member

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The Texas Hotel & Lodging Association (THLA, the largest state lodging association in the United States today announced the appointment of Ritesh Agarwal, Founder and CEO of PRISM (parent of OYO & G6 Hospitality in the US) as Anchor Board Member. Agarwal’s appointment reflects THLA’s continued focus on fostering global collaboration, innovation, and advocacy that

Ritesh Agarwal, Founder and CEO of PRISM, Joins Texas Hotel & Lodging Association Board as Anchor Board Member Read More »

G6 Hospitality Strengthens Franchise Development Team to Expand and Enhance Franchisee Support

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DALLAS, TX: G6 Hospitality, the parent company of Motel 6 and Studio 6, today announced the addition of 8 new team members to their existing Franchise Development team. G6 Hospitality is strengthening franchise outreach and support for its franchisee partners. The expanded team will deepen relationships, improve service, and accelerate growth of Motel 6 and

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G6 Hospitality Launches 24/7 Customer Support to Enhance Guest Experience

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G6 Hospitality, parent company of Motel 6 and Studio 6, today announced the launch of its new 24×7 customer support service exclusively for guests, effective August 1, 2025. This service expands the previous 18-hour support window to round-the-clock availability via phone, email, and social media channels, ensuring guests receive timely assistance whenever they need it.

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G6 Hospitality’s Revenue Management Program Delivers Double-Digit Growth and Outperforms Market

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Dallas, Texas: G6 Hospitality, parent company of Motel 6 and Studio 6, today announced the results of its Revenue Management Services (RMS) program, which continues to deliver superior performance for participating properties compared to the broader portfolio  and the market at large. The RMS program leverages proprietary automation tools, daily competitive set monitoring, and bi-weekly

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G6 Hospitality Unveils AI-Powered Upgraded My6 App

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Dallas, Texas: G6 Hospitality, the parent company of Motel 6 and Studio 6, today announced the launch of the new My6, a completely revamped consumer app featuring advanced AI personalization feature for customers. The revamped guest-facing app delivers 2X faster performance with a 50% reduction in latency, offering improved booking experiences that directly benefit property

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G6 Hospitality Adds Over 150 Corporate Clients in 2025

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Dallas, Texas; G6 Hospitality, the parent company of Motel 6 and Studio 6, today shared that it has added over 150 corporate clients in 2025. With more than 500 meetings conducted with potential and existing corporate accounts across the country, the company has successfully secured several major accounts  across industries, including Construction, Transportation, Agriculture, Retail

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G6 Hospitality Launches Nationwide Franchisee Engagement Initiative

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Dallas, Texas: G6 Hospitality, the parent company of Motel 6 and Studio 6, today announced an extensive franchisee partner engagement initiative with plans to host more than 15 franchisee owner meetings across the country. The company plans to do 1 meeting in every region before the end of the year. The initiative, which began earlier

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