G6 Hospitality

G6 Hospitality Launches Procurement Platform to Improve Cost and Efficiency for Owners

Dallas, Texas; G6 Hospitality, the parent company of Motel 6 and Studio 6, today announced the launch of the G6 Marketplace, an enterprise-grade procurement platform designed to simplify supply chain operations across its franchise network. The G6 Marketplace enables franchisees to easily source supplies, access consistent pricing, and place orders through a single platform—reducing the […]

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G6 Hospitality and Fort Worth Police Department Organise “Safe Hospitality” Seminar for Franchisees

Dallas, Texas; G6 Hospitality, the parent company of Motel 6 and Studio 6 in partnership with the Fort Worth Police Department hosted an exclusive seminar on safe hospitality practices aimed at supporting franchisee hotel partners in strengthening safety and security in their hotels. Subject-matter experts from the Fort Worth Police Department led various sessions on

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G6 Hospitality Partners with Protect24.ai to Advance Safety Intelligence Across Motel 6 and Studio 6 Properties

Dallas, Texas; G6 Hospitality LLC, the leading economy lodging franchisor and parent company of Motel 6 and Studio 6, today announced a strategic partnership with Protect24.ai, an advanced security intelligence platform built for the hospitality industry. The collaboration marks an important step in G6 Hospitality’s ongoing commitment to duty of care and guest safety across

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Studio 6 Opens 38 New Locations in 2025, Becoming One of the Fastest-Growing Extended Stay brands in the US

Dallas, Texas G6 Hospitality, parent company of Motel 6 and Studio 6, today announced that they have opened 38 new Studio 6 locations in 2025, marking a landmark year of growth for the extended-stay brand. With these additions, Studio 6 has emerged as one of the fastest-growing extended stay brands in the US. New Studio

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Motel 6 Launches NBA-Season Campaign “Never Skip a Trip”

Dallas, United States Motel 6, operated by G6 Hospitality, today announced the launch of “Never Skip a Trip,” a new national brand campaign debuting during the NBA season. The campaign launches this week across NBA game broadcasts across major airport television networks in the United States and Canada, connecting with travellers during game-day moments and peak holiday travel.

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G6 Hospitality and Texas Hotels and Lodging Association (THLA) Launch National Hospitality Safety Security Program

Dallas, Texas G6 Hospitality, the parent company of Motel 6 and Studio 6, has launched a nationwide hospitality safety and security program in partnership with the Texas Hotel & Lodging Association (THLA) with its first session in Dallas. It offered practical guidance on responding to police inquiries while safeguarding guest privacy, understanding legal responsibilities and

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Ritesh Agarwal, Founder and CEO of PRISM, Joins Texas Hotel & Lodging Association Board as Anchor Board Member

The Texas Hotel & Lodging Association (THLA, the largest state lodging association in the United States today announced the appointment of Ritesh Agarwal, Founder and CEO of PRISM (parent of OYO & G6 Hospitality in the US) as Anchor Board Member. Agarwal’s appointment reflects THLA’s continued focus on fostering global collaboration, innovation, and advocacy that

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G6 Hospitality Strengthens Franchise Development Team to Expand and Enhance Franchisee Support

DALLAS, TX: G6 Hospitality, the parent company of Motel 6 and Studio 6, today announced the addition of 8 new team members to their existing Franchise Development team. G6 Hospitality is strengthening franchise outreach and support for its franchisee partners. The expanded team will deepen relationships, improve service, and accelerate growth of Motel 6 and

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G6 Hospitality Launches 24/7 Customer Support to Enhance Guest Experience

G6 Hospitality, parent company of Motel 6 and Studio 6, today announced the launch of its new 24×7 customer support service exclusively for guests, effective August 1, 2025. This service expands the previous 18-hour support window to round-the-clock availability via phone, email, and social media channels, ensuring guests receive timely assistance whenever they need it.

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G6 Hospitality’s Revenue Management Program Delivers Double-Digit Growth and Outperforms Market

Dallas, Texas: G6 Hospitality, parent company of Motel 6 and Studio 6, today announced the results of its Revenue Management Services (RMS) program, which continues to deliver superior performance for participating properties compared to the broader portfolio  and the market at large. The RMS program leverages proprietary automation tools, daily competitive set monitoring, and bi-weekly

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