WPP

WPP Launches WPP Production, Empowering Clients to Reimagine Growth with World-class Content

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WPP today announces the launch of WPP Production, a move that unites Hogarth, WPP’s leading global production company, with WPP’s extensive production capabilities and teams across the network. This strategic decision brings together all creative producers into a single global platform – bringing unprecedented innovation, scale, creativity and world-class production excellence to WPP’s client roster, helping them reimagine growth in the […]

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WPP Launches Agent Hub on WPP Open, Providing Clients with Access to Advanced Agentic AI Marketing Expertise

New suite of AI agents scales WPP's collective intelligence, arming clients and 100,000 employees with decades of WPP's world-class expertise for superior, more precise outcomes

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Las Vegas, Nevada, United States WPP today announces the launch of Agent Hub on its AI platform for marketing, WPP Open. Designed to harness and scale WPP’s collective intelligence, this internal app store acts as a central library, democratising WPP’s world-class expertise by codifying decades of proprietary data, strategic capabilities and deep institutional best practice

WPP Launches Agent Hub on WPP Open, Providing Clients with Access to Advanced Agentic AI Marketing Expertise

New suite of AI agents scales WPP's collective intelligence, arming clients and 100,000 employees with decades of WPP's world-class expertise for superior, more precise outcomes

Read More »

WPP Brings T&Pm Fully within its Global Network, placing AI at the Heart of the Agency’s Agile Marketing Solutions

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WPP announced a further simplification of its structure with the acquisition of the minority shareholdings in T&Pm, bringing the agency fully into the WPP network. T&Pm will continue to operate as a standalone multi-disciplinary agency, while collaborating closely with other WPP agencies. As part of the move, T&Pm is placing WPP’s AI-powered marketing operating system, WPP Open,

WPP Brings T&Pm Fully within its Global Network, placing AI at the Heart of the Agency’s Agile Marketing Solutions Read More »

WPP and Roblox Partner to Unlock the Potential of Immersive Media and Gaming for Global Brands

Key partnership pillars include a joint advisory council to develop 3D measurement standards, Roblox sprint days for clients and a Roblox certification program

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WPP today announced a global partnership with Roblox, a leading immersive gaming and creation platform, building on several years of collaboration on interactive 3D brand content and advertising. The alliance will help scale expertise among agency teams and brands in leveraging Roblox as a new media channel. Immersive platforms like Roblox are commanding the attention

WPP and Roblox Partner to Unlock the Potential of Immersive Media and Gaming for Global Brands

Key partnership pillars include a joint advisory council to develop 3D measurement standards, Roblox sprint days for clients and a Roblox certification program

Read More »

WPP Seeks Next Generation of Creative Technologists for 2025 aApprenticeship Programme

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London WPP, the creative transformation company, is searching for 16 talented individuals to join its acclaimed Creative Tech Apprenticeship. This unique, nine-month paid programme is designed to equip passionate creatives with next-generation technological skills, preparing them for careers in advertising, marketing and production. Following two successful years – where the majority of apprentices received job offers

WPP Seeks Next Generation of Creative Technologists for 2025 aApprenticeship Programme Read More »

WPP and Google Cloud Forge Groundbreaking New Collaboration to Lead Generative AI-driven Marketing into its Next Chapter

Gemini 1.5 Pro integration with WPP Open marketing operating system sets new standards in marketing creativity, personalisation and efficiency

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Las Vegas Today on the keynote stage at Google Cloud Next, WPP and Google Cloud will announce a new collaboration that will redefine marketing through the integration of Google’s Gemini models with WPP Open, WPP’s AI-powered marketing operating system already used by more than 35,000 of its people and adopted by key clients including The

WPP and Google Cloud Forge Groundbreaking New Collaboration to Lead Generative AI-driven Marketing into its Next Chapter

Gemini 1.5 Pro integration with WPP Open marketing operating system sets new standards in marketing creativity, personalisation and efficiency

Read More »

WPP Inaugurates New Campus in Brussels

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WPP today inaugurates its latest campus in Brussels, a state-of-the-art creative hub that brings together around 600 people and nine of WPP’s agencies in Belgium. The new inspiring space is designed to foster creativity and collaboration, giving global and Belgian clients access to WPP’s talent in one location. Nestled next to the Brussels Botanical Garden

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WPP and Sprinklr Partner to Bring AI-powered Customer Experience Management Solutions to Global Brands

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WPP has launched a strategic partnership with Sprinklr, a leading company in enterprise software designed to improve customer experiences. Together, WPP and Sprinklr will create integrated AI solutions to help global clients offer more personalised and consistent experiences to customers through Sprinklr’s customer experience management platform (Unified-CXM). In today’s world, where creating a consistent and seamless customer experience across

WPP and Sprinklr Partner to Bring AI-powered Customer Experience Management Solutions to Global Brands Read More »

WPP Appoints Lindsay Pattison as Global Chief People Officer

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WPP today announces the appointment of Lindsay Pattison as Global Chief People Officer, with responsibility for the company’s people strategy and operations. Lindsay succeeds Jennifer Remling, who is leaving to become Chief People Officer at Warner Bros. Discovery. Lindsay is currently WPP’s Global Chief Client Officer, leading WPP’s relationships with its major clients – a

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WPP Unites Wunderman Thompson and VMLY&R to Create Global Powerhouse in VML

VML will be the world’s largest creative company, combining brand experience, customer experience and commerce

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New York and London WPP today announced a major evolution in its offering to clients with the merger of Wunderman Thompson and VMLY&R. The combined entity will be known as VML and will be the industry’s largest creative company. VML unites two of the most awarded creative agencies in the world, each with world-class commerce,

WPP Unites Wunderman Thompson and VMLY&R to Create Global Powerhouse in VML

VML will be the world’s largest creative company, combining brand experience, customer experience and commerce

Read More »

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