WPP

WPP Brings T&Pm Fully within its Global Network, placing AI at the Heart of the Agency’s Agile Marketing Solutions

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WPP announced a further simplification of its structure with the acquisition of the minority shareholdings in T&Pm, bringing the agency fully into the WPP network. T&Pm will continue to operate as a standalone multi-disciplinary agency, while collaborating closely with other WPP agencies. As part of the move, T&Pm is placing WPP’s AI-powered marketing operating system, WPP Open, […]

WPP Brings T&Pm Fully within its Global Network, placing AI at the Heart of the Agency’s Agile Marketing Solutions Read More »

WPP and Roblox Partner to Unlock the Potential of Immersive Media and Gaming for Global Brands

Key partnership pillars include a joint advisory council to develop 3D measurement standards, Roblox sprint days for clients and a Roblox certification program

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WPP today announced a global partnership with Roblox, a leading immersive gaming and creation platform, building on several years of collaboration on interactive 3D brand content and advertising. The alliance will help scale expertise among agency teams and brands in leveraging Roblox as a new media channel. Immersive platforms like Roblox are commanding the attention

WPP and Roblox Partner to Unlock the Potential of Immersive Media and Gaming for Global Brands

Key partnership pillars include a joint advisory council to develop 3D measurement standards, Roblox sprint days for clients and a Roblox certification program

Read More »

WPP Seeks Next Generation of Creative Technologists for 2025 aApprenticeship Programme

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London WPP, the creative transformation company, is searching for 16 talented individuals to join its acclaimed Creative Tech Apprenticeship. This unique, nine-month paid programme is designed to equip passionate creatives with next-generation technological skills, preparing them for careers in advertising, marketing and production. Following two successful years – where the majority of apprentices received job offers

WPP Seeks Next Generation of Creative Technologists for 2025 aApprenticeship Programme Read More »

WPP and Google Cloud Forge Groundbreaking New Collaboration to Lead Generative AI-driven Marketing into its Next Chapter

Gemini 1.5 Pro integration with WPP Open marketing operating system sets new standards in marketing creativity, personalisation and efficiency

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Las Vegas Today on the keynote stage at Google Cloud Next, WPP and Google Cloud will announce a new collaboration that will redefine marketing through the integration of Google’s Gemini models with WPP Open, WPP’s AI-powered marketing operating system already used by more than 35,000 of its people and adopted by key clients including The

WPP and Google Cloud Forge Groundbreaking New Collaboration to Lead Generative AI-driven Marketing into its Next Chapter

Gemini 1.5 Pro integration with WPP Open marketing operating system sets new standards in marketing creativity, personalisation and efficiency

Read More »

WPP Inaugurates New Campus in Brussels

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WPP today inaugurates its latest campus in Brussels, a state-of-the-art creative hub that brings together around 600 people and nine of WPP’s agencies in Belgium. The new inspiring space is designed to foster creativity and collaboration, giving global and Belgian clients access to WPP’s talent in one location. Nestled next to the Brussels Botanical Garden

WPP Inaugurates New Campus in Brussels Read More »

WPP and Sprinklr Partner to Bring AI-powered Customer Experience Management Solutions to Global Brands

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WPP has launched a strategic partnership with Sprinklr, a leading company in enterprise software designed to improve customer experiences. Together, WPP and Sprinklr will create integrated AI solutions to help global clients offer more personalised and consistent experiences to customers through Sprinklr’s customer experience management platform (Unified-CXM). In today’s world, where creating a consistent and seamless customer experience across

WPP and Sprinklr Partner to Bring AI-powered Customer Experience Management Solutions to Global Brands Read More »

WPP Appoints Lindsay Pattison as Global Chief People Officer

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WPP today announces the appointment of Lindsay Pattison as Global Chief People Officer, with responsibility for the company’s people strategy and operations. Lindsay succeeds Jennifer Remling, who is leaving to become Chief People Officer at Warner Bros. Discovery. Lindsay is currently WPP’s Global Chief Client Officer, leading WPP’s relationships with its major clients – a

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WPP Unites Wunderman Thompson and VMLY&R to Create Global Powerhouse in VML

VML will be the world’s largest creative company, combining brand experience, customer experience and commerce

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New York and London WPP today announced a major evolution in its offering to clients with the merger of Wunderman Thompson and VMLY&R. The combined entity will be known as VML and will be the industry’s largest creative company. VML unites two of the most awarded creative agencies in the world, each with world-class commerce,

WPP Unites Wunderman Thompson and VMLY&R to Create Global Powerhouse in VML

VML will be the world’s largest creative company, combining brand experience, customer experience and commerce

Read More »

New WPP and Shopify Partnership will Help Clients Scale Quickly with Innovative Commerce Solutions

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WPP announces the launch of a strategic, global partnership with Shopify, a leading global commerce company, to bring the full value of Shopify’s platform to enterprise clients. This partnership brings the companies together to jointly develop products with shared insights, and pairs WPP’s network of over 13,500 commerce experts with Shopify’s platform to help ambitious

New WPP and Shopify Partnership will Help Clients Scale Quickly with Innovative Commerce Solutions Read More »

WPP Opens the Doors to a New Campus in Paris

The campus brings together 18 WPP agencies and 2,000 collaborators into one creative and inspiring space in Levallois-Perret

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Paris, France WPP today opened the doors of its new campus in the northwest of Paris. The new space demonstrates WPP’s ongoing commitment to the French market and its investment in creative talent, bringing 2,000 people under one roof. The campus is located in the Levallois-Perret neighbourhood, an area that is home to an increasing

WPP Opens the Doors to a New Campus in Paris

The campus brings together 18 WPP agencies and 2,000 collaborators into one creative and inspiring space in Levallois-Perret

Read More »

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