Gaming

WPP and Roblox Partner to Unlock the Potential of Immersive Media and Gaming for Global Brands

Key partnership pillars include a joint advisory council to develop 3D measurement standards, Roblox sprint days for clients and a Roblox certification program

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WPP today announced a global partnership with Roblox, a leading immersive gaming and creation platform, building on several years of collaboration on interactive 3D brand content and advertising. The alliance will help scale expertise among agency teams and brands in leveraging Roblox as a new media channel. Immersive platforms like Roblox are commanding the attention […]

WPP and Roblox Partner to Unlock the Potential of Immersive Media and Gaming for Global Brands

Key partnership pillars include a joint advisory council to develop 3D measurement standards, Roblox sprint days for clients and a Roblox certification program

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BinaryX and AiGC Labs Launching First AI-Powered Virtual Reality Game on the Metaverse

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Singapore BinaryX today announced their plans to expand into Virtual Reality (VR) and Artificial Intelligence Generated Content (AIGC). Building upon their GameFi expertise, BinaryX has reportedly entered into agreements with their VR and AIGC partners, AiGC Labs, to develop a groundbreaking new GameFi genre of AI-based VR games. First AI-Powered Virtual Reality Game on the Metaverse

BinaryX and AiGC Labs Launching First AI-Powered Virtual Reality Game on the Metaverse Read More »

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