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G6 Hospitality Invests $10 Million to Grow Motel 6 Website & My6 App

Carrollton, Texas G6 Hospitality that operates Motel 6 & Studio 6 brands announced a strategic $10 million investment in marketing, leaving the lights on for its guests and to accelerate new customers adoption and to enhance brand engagement. The company will use this investment to grow its website & My6 app. The company also aims

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OYO Introduces Industry-first Pay at Hotel Feature Across US Properties

Dallas, Texas First major hotel chain in the US to offer flexible pay-at-property option Innovative payment solution addresses growing demand for booking flexibility Feature rolled out across 400+ OYO properties in 35 states Global hospitality technology company OYO today announced the launch of its innovative Pay at Hotel feature across all US properties, becoming the

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HCLTech and MIT Technology Review Insights Report Emphasizes Urgency for Enterprises to Implement Responsible AI Principles

Study reveals while 87% believe responsible AI practices are critical to adopt, 85% of all business executives polled are not well prepared to adopt them

A study by HCLTech, a leading global technology company, and MIT Technology Review Insights has revealed that while 87% of business executives believe that responsible AI principles are critical to adopt, 85% of all the executives say they are not well prepared to implement them. The findings reveal that despite the recognized importance of responsible AI,

HCLTech and MIT Technology Review Insights Report Emphasizes Urgency for Enterprises to Implement Responsible AI Principles

Study reveals while 87% believe responsible AI practices are critical to adopt, 85% of all business executives polled are not well prepared to adopt them

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HCL Group and UpLink Announce Winners of ‘Tackling Water Pollution Challenge’ under the Aquapreneur Innovation Initiative

Davos-Klosters 10 Aquapreneurs selected from over 270 applicants Winners showcased innovations from PFAS destruction, household filtration to nature-based water treatment Financial support of CHF 1.75 million available to scale initiatives Aquapreneur Innovation Initiative: CHF 15 million commitment to global water challenges HCL Group, a leading global conglomerate, and UpLink, the World Economic Forum’s early-stage innovation

HCL Group and UpLink Announce Winners of ‘Tackling Water Pollution Challenge’ under the Aquapreneur Innovation Initiative Read More »

OYO Completes Acquisition of G6 Hospitality, Plans to Add Over 150 Hotels by 2025

Dallas, Texas Oravel Stays, the parent company of the global travel technology company OYO, today announced that it has completed its previously announced acquisition of G6 Hospitality, the leading economy lodging franchisor and parent company of the iconic Motel 6 and Studio 6 brands, from Blackstone Real Estate for $525 million. Additionally, OYO plans to

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OYO Bucks Industry Trend in the US with 16% Jump in Online Summer Booking Revenue

Travel-tech platform sees 15% increase in online bookings compared to last year Midwest and Northeast emerge as standout performers with 44% and 46% growth, respectively OYO is expanding its US presence through the acquisition of Motel 6 and Studio 6 brands Global hospitality technology company OYO reported a 16% increase in summer booking revenue (June

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WPP Brings T&Pm Fully within its Global Network, placing AI at the Heart of the Agency’s Agile Marketing Solutions

WPP announced a further simplification of its structure with the acquisition of the minority shareholdings in T&Pm, bringing the agency fully into the WPP network. T&Pm will continue to operate as a standalone multi-disciplinary agency, while collaborating closely with other WPP agencies. As part of the move, T&Pm is placing WPP’s AI-powered marketing operating system, WPP Open,

WPP Brings T&Pm Fully within its Global Network, placing AI at the Heart of the Agency’s Agile Marketing Solutions Read More »

Silicon Labs Series 3 Platform Guides the Evolution of the IoT

Silicon Labs execs showcase AI's role in shaping the future of wireless at first-ever embedded world North America keynote

Austin, Texas, United States Silicon Labs, a leader in secure, intelligent wireless technology for a more connected world, delivered the opening keynote for the inaugural embedded world North America today, with CEO Matt Johnson and CTO Daniel Cooley discussing how AI is driving a revolution in IoT, while detailing the continued success of the company’s

Silicon Labs Series 3 Platform Guides the Evolution of the IoT

Silicon Labs execs showcase AI's role in shaping the future of wireless at first-ever embedded world North America keynote

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WPP and Roblox Partner to Unlock the Potential of Immersive Media and Gaming for Global Brands

Key partnership pillars include a joint advisory council to develop 3D measurement standards, Roblox sprint days for clients and a Roblox certification program

WPP today announced a global partnership with Roblox, a leading immersive gaming and creation platform, building on several years of collaboration on interactive 3D brand content and advertising. The alliance will help scale expertise among agency teams and brands in leveraging Roblox as a new media channel. Immersive platforms like Roblox are commanding the attention

WPP and Roblox Partner to Unlock the Potential of Immersive Media and Gaming for Global Brands

Key partnership pillars include a joint advisory council to develop 3D measurement standards, Roblox sprint days for clients and a Roblox certification program

Read More »