WPP announces the launch of a strategic, global partnership with Shopify, a leading global commerce company, to bring the full value of Shopify’s platform to enterprise clients. This partnership brings the companies together to jointly develop products with shared insights, and pairs WPP’s network of over 13,500 commerce experts with Shopify’s platform to help ambitious […]
Paris, France WPP today opened the doors of its new campus in the northwest of Paris. The new space demonstrates WPP’s ongoing commitment to the French market and its investment in creative talent, bringing 2,000 people under one roof. The campus is located in the Levallois-Perret neighbourhood, an area that is home to an increasing
WPP today announces the launch of a new video podcast series hosted by WPP’s Chief Creative Officer, Rob Reilly. Titled ‘Screaming Creativity’, the podcast will inform, entertain and inspire listeners through frank conversations on creativity in all its forms. Season one of Screaming Creativity will premiere on all leading podcast platforms on September 19th. In
WPP today announced the launch of a global strategic partnership with Optimizely, one of the industry’s leading digital experience (DXP) platform providers. As WPP’s first dedicated digital experimentation partnership and Optimizely’s first global strategic partnership, the announcement demonstrates the two organisations’ commitment to supporting clients in delivering optimised digital experiences to each and every customer.
WPP and Optimizely Partner to Bring Informed Digital Experiences to Brands and Consumers Read More »
New York and London WPP and Spotify today announced a new global strategic partnership that will enable WPP to offer its clients early access to Spotify’s innovative ad products, first-party intelligence and creative ways to reach engaged audiences at scale. As part of the partnership, Spotify will become the first digital audio platform to be integrated
WPP today announces the acquisition of a 30% stake in Majority, the US-based creative agency that combines a multicultural talent model with award-winning general marketing capabilities. Majority was founded in 2021 by CEO Omid Farhang and Hall of Fame athlete-turned mogul Shaquille O’Neal, alongside Chief Strategy Officer Asmirh Davis and Chief Marketing Officer Jorge Hernandez.
WPP Invests in Diversity-focused Creative Agency Majority Read More »
WPP and the American Society of Clinical Oncology (ASCO®), the world’s leading professional organization for physicians and oncology professionals, have teamed up to unveil the first-ever audible sound of cancer cells being destroyed using pioneering technology. Today, one in three people are expected to be diagnosed with cancer in their lifetime. In order to support
Groundbreaking Engine Built on NVIDIA AI and Omniverse Connects Creative 3D and AI Tools From Leading Software Makers to Revolutionize Brand Content, Experiences at Scale London, United Kingdom NVIDIA and WPP today announced they are developing a content engine that harnesses NVIDIA Omniverse™ and AI to enable creative teams to produce high-quality commercial content faster, more efficiently and at scale while staying fully aligned with a client’s brand. The new engine connects an ecosystem of 3D design,
