Hospitality & Hotels

Belvilla Enters the Hotel Business in Europe, Launches Three Hotels in Germany

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Germany; Belvilla has expanded its growing European hospitality portfolio with the launch of three hotels in Germany, marking a significant milestone in its entry into the European hotel segment. The newly launched properties include Sunday Hotel Schwarzbachtal Hideaway in Saxony, Bernsteinsee Hotel and Ferien by Palette Resorts in Sassenburg, and Belvilla Kaiserhof Feldberg in Baden-Württemberg. […]

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Motel 6 Launches NBA-Season Campaign “Never Skip a Trip”

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Dallas, United States Motel 6, operated by G6 Hospitality, today announced the launch of “Never Skip a Trip,” a new national brand campaign debuting during the NBA season. The campaign launches this week across NBA game broadcasts across major airport television networks in the United States and Canada, connecting with travellers during game-day moments and peak holiday travel.

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G6 Hospitality and Texas Hotels and Lodging Association (THLA) Launch National Hospitality Safety Security Program

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Dallas, Texas G6 Hospitality, the parent company of Motel 6 and Studio 6, has launched a nationwide hospitality safety and security program in partnership with the Texas Hotel & Lodging Association (THLA) with its first session in Dallas. It offered practical guidance on responding to police inquiries while safeguarding guest privacy, understanding legal responsibilities and

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Ritesh Agarwal, Founder and CEO of PRISM, Joins Texas Hotel & Lodging Association Board as Anchor Board Member

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The Texas Hotel & Lodging Association (THLA, the largest state lodging association in the United States today announced the appointment of Ritesh Agarwal, Founder and CEO of PRISM (parent of OYO & G6 Hospitality in the US) as Anchor Board Member. Agarwal’s appointment reflects THLA’s continued focus on fostering global collaboration, innovation, and advocacy that

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G6 Hospitality & OYO US’s Parent Rebrands Corporate Brand Name to PRISM, to Reflect Global Presence & Premiumization

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DALLAS, TX Oravel Stays Limited, the parent company of the parent company behind G6 Hospitality & OYO in the US, today announced its rebrand to PRISM, a new corporate brand name that reflects the company’s expanded global portfolio and long-term vision. Founded in 2012 by Ritesh Agarwal, OYO began as a budget travel-tech brand, standardizing

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G6 Hospitality Strengthens Franchise Development Team to Expand and Enhance Franchisee Support

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DALLAS, TX: G6 Hospitality, the parent company of Motel 6 and Studio 6, today announced the addition of 8 new team members to their existing Franchise Development team. G6 Hospitality is strengthening franchise outreach and support for its franchisee partners. The expanded team will deepen relationships, improve service, and accelerate growth of Motel 6 and

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G6 Hospitality Launches 24/7 Customer Support to Enhance Guest Experience

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G6 Hospitality, parent company of Motel 6 and Studio 6, today announced the launch of its new 24×7 customer support service exclusively for guests, effective August 1, 2025. This service expands the previous 18-hour support window to round-the-clock availability via phone, email, and social media channels, ensuring guests receive timely assistance whenever they need it.

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OYO Becomes the Most Profitable Indian Startup with $72 Million Profit

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New Delhi, India: OYO Founder Ritesh Agarwal shared in an employee town hall that the company has now become the most profitable Indian startup. The company reported profit after tax (PAT) of ~$72 million in its financial results for the fiscal year ended March 31, 2025, a 172% increase from ~$27 million in FY24. According

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G6 Hospitality’s Revenue Management Program Delivers Double-Digit Growth and Outperforms Market

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Dallas, Texas: G6 Hospitality, parent company of Motel 6 and Studio 6, today announced the results of its Revenue Management Services (RMS) program, which continues to deliver superior performance for participating properties compared to the broader portfolio  and the market at large. The RMS program leverages proprietary automation tools, daily competitive set monitoring, and bi-weekly

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