Digital Media

WPP Launches WPP Production, Empowering Clients to Reimagine Growth with World-class Content

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WPP today announces the launch of WPP Production, a move that unites Hogarth, WPP’s leading global production company, with WPP’s extensive production capabilities and teams across the network. This strategic decision brings together all creative producers into a single global platform – bringing unprecedented innovation, scale, creativity and world-class production excellence to WPP’s client roster, helping them reimagine growth in the […]

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WPP and Roblox Partner to Unlock the Potential of Immersive Media and Gaming for Global Brands

Key partnership pillars include a joint advisory council to develop 3D measurement standards, Roblox sprint days for clients and a Roblox certification program

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WPP today announced a global partnership with Roblox, a leading immersive gaming and creation platform, building on several years of collaboration on interactive 3D brand content and advertising. The alliance will help scale expertise among agency teams and brands in leveraging Roblox as a new media channel. Immersive platforms like Roblox are commanding the attention

WPP and Roblox Partner to Unlock the Potential of Immersive Media and Gaming for Global Brands

Key partnership pillars include a joint advisory council to develop 3D measurement standards, Roblox sprint days for clients and a Roblox certification program

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WPP Partners with NVIDIA to Build Generative AI-Enabled Content Engine for Digital Advertising

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Groundbreaking Engine Built on NVIDIA AI and Omniverse Connects Creative 3D and AI Tools From Leading Software Makers to Revolutionize Brand Content, Experiences at Scale London, United Kingdom NVIDIA and WPP today announced they are developing a content engine that harnesses NVIDIA Omniverse™ and AI to enable creative teams to produce high-quality commercial content faster, more efficiently and at scale while staying fully aligned with a client’s brand. The new engine connects an ecosystem of 3D design,

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NewsEnsure Launch

NewsEnsure Enters the North America Market with a Unique Dual-delivery Newswire Model

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Combining the Benefits of Traditional Newswires and Digital Advertising with Guaranteed Results New York, United States — With a unique hybrid distribution model that leverages the advantages of traditional newswires with the targeting capability of digital advertising, NewsEnsure today announced its entry into the North America market. Featuring a global footprint of some 80 countries,

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